Adwords Extensions – Location Extension

As mentioned in last weeks post, the Location extension in Google Adwords can be a great way to attract more potential clients from the local area. The best bit is that you can link it with your Places page and get the full version, which adds a nice touch to your ad:

Location Extension in action

Here’s how to do that:

Adwords Search Ad Title Extension

Last week, while doing research for a client on Google I noticed a peculiar ad along the lines of:

Replace 'in Toronto' with 'Petroleum Industry' and 'Workopolis.com' with 'Reed.co.uk'

Didn’t think much of it at the time, with Google playing mind games all the time, but then I came across this post. Google’s rolling out a new addition of Adwords ads in the search results – adding domain names to the title. At the moment it’s reserved to select ads that show up above the organic search results.

But back to the point – yesterday I posted an article about the use of Adwords ad Extensions and it ended on a cliffhanger. Here’s a reminder:

Let’s say you’re using the extensions already (or don’t wish to use them) and want to increase the prominence of your listing in other ways. There is, of course the good old ad optimisation, where you try to find the best possible ad for a query, but you don’t want to look at the percentages and goals and all that boring stuff – you want your results NOW!

Here’s a simple method that not many advertisers are using: longer titles.

Getting Results in Google Adwords Part 2 – Extensions

Got 100’000’000’000 impressions but a click ain’t one? Unless your client asked for that specifically (which would mean that you’re servicing Dr. Evil), you need to raise the visibility of your ad.

100 Billion Impressions!!!

Enough with pop-culture references.. Here’s how to use Google Adwords nifty ad add-ons: