One Step at a Time #2 – Engage and Track

This post is a part of the One Step at a Time series. View previous post here.

In the last installment, I talked about the first steps of a new website. That is registering your brand name on social networks and getting your site indexed on the major search engines, thus probably saving a couple of quid. Today let’s take that further- start “engaging” and “tracking”.

Engagement

One of the main things in any marketing campaign is consistency and it’s no different in the case of social media. Create a persona and stick to it. Do you want to be official, friendly or act like their high school buddy? Do you keep an air of authority, try to generate discussions or just want your followers to laugh at every update? The recommended approach is to go with what seems the right image for you or your organization, just don’t break the character you’ve adopted.

The major buzzwords in the social media marketing circles is ‘engage the audience’ or ‘engage the following’ or even ‘build a following’.

Afterwards just set to 'follow'

One step at a time – First Steps of a New Website

This post is a part of the One Step at a Time series. View the next post here.

Got a website – now what?

Many companies, in my experience, believe that just having a website is enough to ‘be online’. While it may be true in some cases, the majority of us need to work to actually get people visiting the website. As with all things in life, this Venn diagram perfectly illustrates the dilemma that arises:

Pictured: life's harshness

In other words; good results will cost you either time or money.