Adwords Extensions – Sitelinks Extension

Have you ever sat in front of your computer, staring blankly at the rows and rows of exported Adwords data and wondering what you’ve done to your life and what your skills would amount to in the inevitable zombie apocalypse? Me neither – I love this job!

Also - I got my zombie problem solved.

 [Image via unrealitymag.com]

One of the best parts of this industry is that it seems to advance at a fast enough rate to keep you constantly on your toes, which is especially true, if you’re trying to be competent in SEO and PPC on several search engines. This post was supposed to go out on the week of June 6 2011 but got a bit delayed, and then Google started testing a new version of sitelinks and then it got delayed a bit more.. you get the picture. Anyway – Google Adwords Extensions..

Here’s an at-a-glance guide to Adwords Extensions. And the posts about longer titles in Adwords and Location extension.

Regarding the Sitelinks extension- let me make this as clear as possible:

YOU HAVE NO EXCUSE NOT TO USE SITELINKS EXTENSION IF YOU’RE ADVERTISING ON GOOGLE SEARCH.

Google +1 Launches Website Button

When Google launched their +1 experiment in March, I was a bit sceptical about them trying to muscle in on Facebook ‘like’ turf.

Above: the button

In any case it seems that the experiment has gone better than expected and almost three months later they’re launching the +1 button for websites.

As far as I understand, the websites that will have their pages +1′d will have the benefit of the colourful icon added to their Adwords ads. And with Google Checkout badge for ads being discontinued, this may be the next best thing.

Adwords Extensions – Location Extension

As mentioned in last weeks post, the Location extension in Google Adwords can be a great way to attract more potential clients from the local area. The best bit is that you can link it with your Places page and get the full version, which adds a nice touch to your ad:

Location Extension in action

Here’s how to do that:

Adwords Search Ad Title Extension

Last week, while doing research for a client on Google I noticed a peculiar ad along the lines of:

Replace 'in Toronto' with 'Petroleum Industry' and 'Workopolis.com' with 'Reed.co.uk'

Didn’t think much of it at the time, with Google playing mind games all the time, but then I came across this post. Google’s rolling out a new addition of Adwords ads in the search results – adding domain names to the title. At the moment it’s reserved to select ads that show up above the organic search results.

But back to the point – yesterday I posted an article about the use of Adwords ad Extensions and it ended on a cliffhanger. Here’s a reminder:

Let’s say you’re using the extensions already (or don’t wish to use them) and want to increase the prominence of your listing in other ways. There is, of course the good old ad optimisation, where you try to find the best possible ad for a query, but you don’t want to look at the percentages and goals and all that boring stuff – you want your results NOW!

Here’s a simple method that not many advertisers are using: longer titles.

Getting Results in Google Adwords Part 2 – Extensions

Got 100’000’000’000 impressions but a click ain’t one? Unless your client asked for that specifically (which would mean that you’re servicing Dr. Evil), you need to raise the visibility of your ad.

100 Billion Impressions!!!

Enough with pop-culture references.. Here’s how to use Google Adwords nifty ad add-ons:

Getting Results in Google Adwords Part 1 – Keyword Match Types

Google Adwords can be the best thing that happened to your business or charity since the demise of animated gifs on websites.

I miss the 90's

It can also be a big headache and a mire of costs, spreadsheets and loads of unqualified visitors to your site, if it is setup or managed poorly.